When I first created the 3V07 brand, there were things I wish I had thought of or that I had done. I’ll be honest, there were other concepts I had designed that I preferred to the final design, but I also realized later that I should have gone for a cleaner look and feel on the brand to contrast against the grunge action in the logo. That said, I did put together a branding guideline, but it was never fully implemented since the “company” was not that kind of a company. Having a branding guideline went against the “fly-by-seat-of-the-pants” philosophy that was the general unspoken company motive of 3V07.
That might also be partly why there is no more 3V07 Advertising…
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